Anti-smoking Campaign Ads: Effectively Communicating the Vices of Smoking

Smoking: a habit that has been proved diabolic to health; yet majority of the population goes for smoking. Advertisements have proved to be one of the most effective means to permeate an idea. Anti-smoking campaign ads try their best to propagate the hazards of smoking; and they do succeed to a certain extend.

Almost every day we see many a lot people happily smoking in streets, public places and parks. Are they aware of the health hazards of smoking? The fact remains that many adopts smoking as a habit just because they consider smoking as a sign of adultery. A lit up cigar can make a youngster feel for himself that he has grown up!! The influence of movies on youngsters in reaching such a conclusion is not something that can be ignored. This is why many of the governments ban smoking in films and other public events .In India, though Public smoking is legally banned, we can smoke even in the presence of a policeman!

In India, there are lots of anti-tobacco educational hub and anti-smoking anti-tobacco educational hubs. Anti-smoking campaigns urges masses to become non-smokers. Anti-smoking advertisements introduce the need of the hour in a very effective way. We will come across anti-smoking campaign posters too, almost every day.

Smoking brings about many health hazards. Here, we are listing ten reasons you should quit smoking.

• Lung Cancer
• High Blood Pressure
• Heart Diseases
• Depression
• Bad Breath
• Thyroid Disease
• Gum Disease
• Snoring
• Diabetes
• Infertility on men and women

These are just a few among the umpteen dangers of smoking. If smoking can bring upon you these terrible disorders, why should you hesitate to quit this habit?

The kind of marketing which is used for social purpose is called social marketing. What makes social marketing ads stand out from the rest of the ads is this that social marketing ads are for the people by the people of the people. Many of social marketers are concerned with anti-smoking and safe driving habits etc.

Now let’s discuss about the anti-smoking campaign ads. Some of the coolest ads ever have come up in relation with anti-smoking. One of the ads picturizes a pub where everyone picks their nose as if it is something outstandingly stylish.

And at the end comes the tag which says “What’s so cool about a nasty habit?” Another ad shows a guy waiting in a deserted area for a lift. A lady drives along the way; but she won’t stop her car. The lady sees through the rear mirror the guy lighting up a cigar. She drives back and gives him a list; and then it shows. “Women feel safe with men who smoke. Smoking causes impotency”. The crux is this that, these anti-smoking campaign ads brings out the nasty facet of smoking; making the masses feel that smoking is a bad habit.